While in Singapore I encountered Singa, the Courtesy Lion. I took this photograph on my latest trip as none of my friends at home believed me.
(Photo of the Day: Day 7)
The idea of a slogan driven character created to encourage Courtesy and Kindness (capitals intentional) is something so outside of our normal Western experience (pre-Barney) and yet it seems to sit so well in the Singapore mentality which is so focused on excellence and achievement.
Not to mention the fact that Singa is cute and makes me smile…